[Download] "Norway's Focused Communication Strategy" by American Diplomacy # Book PDF Kindle ePub Free

📘 Read Now     📥 Download

eBook details

• Title: Norway's Focused Communication Strategy
• Author : American Diplomacy
• Release Date : January 13, 2010
• Genre: Politics & Current Events,Books,
• Pages : * pages
• Size : 75 KB

Description

Editor's Note:The author, an active duty American diplomat, wrote this paper for a course at the Navel War College prior to his assignment to Norway. He looks at Norway's diplomatic efforts, particularly its public diplomacy and sees a potential model for other small states. --Ed. With 4.9 million people, Norway occupies the 116th place on the world population table, between Singapore and the United Arab Emirates. How then can it attract enough positive attention around the world to strengthen its security and enhance its influence? There are even smaller nations that have done well, such as Costa Rica, known for its beaches and for doing away with its army, and the Republic of Ireland, known for many things, but Norway has chosen to develop its "soft power" in the last twenty years by focusing on its ability to help antagonists in different nations pursue peace and reconciliation. This strategy, dubbed niche diplomacy by Australian Foreign Minister Gareth Evans, makes use of Norway's weaknesses and its strengths, as noted below. (1) It also deliberately emphasizes the public diplomacy side of the equation, since, as Jozef Batora points out, "For small and medium-sized states public diplomacy represents an opportunity to gain influence and shape [the] international agenda in ways that go beyond their limited hard power resources (related to size, military and economic strength)." (2) This paper will examine the origins of Norway's policy (the "Norway Model") and then compare its design with various ideal forms of effective strategic communication, as laid out by contemporary theorists.(3) The question is, does the Norway Model meet current guidelines for effective public diplomacy? The discussion will then turn to some of the problems Norway can expect in pursuing such a strategy, and an assessment of how the United States might emulate the Norwegian approach.

Download Ebook "Norway's Focused Communication Strategy" PDF ePub Kindle